Microsoft Dynamics 365 Marketing
Expand your sales opportunities with Microsoft Dynamics 365 Marketing
Microsoft Dynamics 365 for Marketing enables you to make smarter decisions to plan and track innovative marketing campaigns. Move beyond basic marketing activity and maximize your return on investment with data-driven decision-making and marketing automation.
It empowers users with tools to automate and revolutionize marketing processes to help businesses turn prospective clients into business relationships. This bundle of applications is perfectly suited to help boost marketing department performance and help strengthen the relationship with Sales teams. Built on the new Unified Interface, Dynamics 365 Marketing helps agents design campaigns, communicate with clients, extend outreach, and plan and promote marketing events. It also regularly undergoes Wave 1 and 2 releases for improvements and updates.
Design and Deliver Email Marketing Campaigns
The intuitive email message feature with a drag and drop content designer makes creating powerful campaigns simple and quick. Marketing comes with pre-built templates which simplify the process even further and ensure that all emails look consistent and professional.
Quickly generate landing pages
With Dynamics 365 Marketing, users can quickly create effective marketing pages, working from templates with the same drag-and-drop creator as with email campaigns. The landing pages you create will track client behaviour to provide useful data on prospective customers and trends.
Automate customer journeys and improve communications
The customer journey tools enable you to create multi-step multichannel marketing campaigns. These journeys can be formed of a pipeline of emails, responses, workflows and more. You can place triggers into the pipeline so that depending on the actions of clients, they are sent down different paths. On top of this, these campaigns can be specially designed for segments (defined groups of people) making them even more effective.
Promote, Manage and Analyse Events
The event management feature manages all the stress of arranging, managing, executing and following up on events and webinars. Marketing includes tools for planning and budgeting, publication, attendance, broadcasting and even ROI calculations.
Closely manage and track sales leads
Several lead-management features help marketers to generate leads across multiple channels. Once leads have been identified, marketers can apply Sales Insights and implement automated customer journeys to nurture these leads with personalized, perfectly timed experiences. Leads can be automatically scored on the basis of demographics or regency, frequency and monetary-value rules which you can set and then determine which leads should be prioritized by sellers.
Evaluate Marketing Performance
With the insights provided by Marketing, you can evaluate the success of each of your campaigns. With demand-generation dashboards, charts and widgets for lead scores, lead progression and conversion rates, analysis are very straightforward. The analysis can be used to highlight successful campaigns, identify at-risk deals and improve future designs.
Dynamics 365 Marketing Integrations
Litmus: Litmus specializes in producing previews of campaigns so that you can see how your messages will look before you send them out to clients.
LinkedIn: The connector for LinkedIn lead generation forms can automatically sync leads captured on LinkedIn with your organization so that they are immediately ready for the marketing and sales team to start nurturing them.
Dynamics 365 Sales: The most important integration of Dynamics 365 Marketing is with Dynamics 365 Sales. The information and advice from Marketing is seamlessly streamlined with Sales so that the two teams can work together and collaborate efficiently.
Customer Insights: The Dynamics 365 Customer Insights integration can provide invaluable analytics that can influence the design of marketing campaigns.
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